In 2014, people have access to a breadth and depth of information unimaginable in an earlier era.
Everyone contributes in some way. Everyone is creating a media landscape (mediascape) alive and pulsating. The press, however, for as you know it, ceased to exist. Fortune and prestige of people working in the media have gradually weakened. Organizations have become an ideal and informative editorial, a reminiscence of a past not too far.
The road to 2014 begins in mid-twentieth century.
In 1989 Tim Berners Lee, a computer scientist who worked at the Laboratory for Particle Physics at CERN in Switzerland, invents the World Wide Web
1994 sees the birth of Amazon.com. This is the realization of the dreams of its young creator of a store that sells everything. The model of Amazon, which will become a standard for Internet sales, is built on automated personalized recommendations - a store that can offer suggestions.
In 1998, two Stanford programmers create Google. Their algorithm is ideally recalls the language of Amazon, the links are regarded as recommendations, and this rests the power of the most effective search engine of the world.
In 1999, TiVo transforms television free from the constraints of time - and from advertising. Practically anyone who has tried is never returned.
That same year, a young company called Pyra Labs in the new economy presents Blogger, a personal publishing tool.
Friendster launches in 2002 and hundreds of thousands of young people rush to populate it with an incredibly detailed map of their lives, their interests and their social networks. Also in 2002, Google launches GoogleNews, an information portal. News organizations are crying desperately. GoogleNews is edited entirely by computers.
In 2003, Google as Blogger. Google plans are a mystery, but their interest in Blogger is not without reason.
2003 is the Year of the Blog.
2004 will be remembered as the year when everything began.
The Magazine Rason sends its subscribers a number satallitari with photos of their homes on the front and customized information for each subscriber within.
Sony and Philips present the first electronic map of the world produced in mass.
Google introduces Gmail with a gigabyte of space for each user.
Microsoft Unveils Newsbot, a filter bulk of information.
Amazon has A9, a search engine based on technology from Google, which also contains the recommendation system owner.
And then, Google is listed.
With new and fresh capital the company makes a big acquisition. Google buys TiVo.
2005 - In response to the recent move by Google, Microsoft buys Friendster.
2006 - Google combines its services - TiVo, Blogger, GMail, and GoogleNews all searches in the Google Grid (the grid of Google), a universal platform that provides disk space and a functionally unlimited bandwidth to preserve and share media of all kinds. Always online, accessible from everywhere. Each user chooses its own level of privacy. Can preserve their content securely on the Google Grid, or publish in a way that everyone can see them. Create as consume media has never been so easy.
2007 - Microsoft responds to the growing challenge of Google with Newsbotster, a social network dedicated to information and a platform for participatory journalism. Newsbotster sort and select information based on what the user's friends and colleagues are reading and viewing, and allows anyone to comment on what they see.
The electronic card of Sony this year is cheaper than real paper. And 'the medium chosen by Newsbotster.
The year 2008 sees the birth of the alliance that will counter the ambitions of Microsoft. Google and Amazon join forces to form Googlezon. Google offers the Google Grid and its search technologies unrivaled. Amazon offers recommendations engine and its huge social inftastruttura trade. Together they use their detailed knowledge of every social network users, demographics, consumption habits and interests to offer a total customization of content - and advertising.
The News Wars of 2010 are notable for the fact that no news organization will participate.
Googlezon finally checkmates Microsoft with some functionality that the software giant can not match. Using a new algorithm, the computer Googlezon create items dynamically, re-using phrases and facts from all information sources and recombining them. The computer writes a column for each user.
In 2011, the slumbering Fourth Estate awakes to make its first and last move. The New York Times Company Googlezon complaint claiming that their robot is searching for information violates copyright laws. Case finishes frotne the Supreme Court, August 4, 2001 decides in favor of Googlezon.
Sunday, March 9, 2014 Googlezon presents EPIC.
Welcome to our world.
The 'Evolving Personalized Information Construct' (Personalized Information Construct and Evolution) is the system through which our widespread and chaotic media landscape is filtered, ordered and distributed. Everyone contributes now - through articles in blogs, pictures taken with the video-phones, video reporting, and whole-depth investigation. Many people are also paid with a small slice of the huge advertising revenue Googlezon, popoloarità in proportion to the contribution they have made.
EPIC produces a package of content customized for each user, using the choices, consumer habits, interests, demographic information and social networks in shaping the product.
A new generation of freelance editors has flourished, people who sell their ability to connect, filter and sort by priority the contents of EPIC.
We all subscribe to many different publishers, EPIC allows us to mix and compare their choices in the way we want. At its best, edited for a reader with good knowledge, EPIC is an index of the world - deeper, broader and more refined than anything ever available before.
Today we are in 2010 and what happened?
Google and Amazon, are companies in their own right. Microsoft has not lost against Google and above all there are still packed news by computer. Sure, we aggregators, but something very different.
Now let's see if next year the Epic will do what he had promised to build.
For now, the Internet is still a measure of man. Returning to the present. In this case, Google does not celebrate the end of journalism, but the tenth anniversary of its founding. Eternity in the Internet world. And what he's going to make the company that changed the world in the last ten years for the next decade? Read about it the thoughts of ten experts of Google. Take you back to a backdrop of new services and endless possibilities. Search engines and ways of utilizing more customized. Because the Internet, by its very nature, can be extended indefinitely. Be surprised.
I leave you to view the video ... still beautiful!
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